Cut by fred

I worked with Cut By Fred on structuring their existing brand identity and designing their new e-commerce platform. The goal was to powerfully translate the existing branding elements (vibrant colors, playful shapes) into a modernized user experience. I established the visual guidelines and created a flexible graphic system adapted for packaging, social media, and, crucially, the website. The e-commerce site, designed for both Desktop and Mobile, is fully responsive. It ensures a seamless integration of the brand, with a focus on product clarity and user engagement via subtle animations.